In order to promote the 37th International Film Festival of India, a promotional video with Bollywood stars has been shot. The film festival is going to be held in Goa from November 23 to December 1.
Jimmy Shergill was shooting for Delhi Heights in Goa and when he learnt that the video was for the promotion of our cinema, he was more than happy to be a part of it. Amrita Arora found the concept of capturing Goa with the actors very fascinating.
The purpose behind making such a promotional campaign is to attract people towards the festival and what better way to invite people than asking our Bollywood stars to do so.