Seeking to capitalise on the growing popularity of Indian culture, food and Bollywood, a German magazine has been launched with superstar Shah Rukh Khan on the cover.
Ohrem, who was contemplating the idea for quite some time, decided to take the plunge soon after seeing response to Yash Chopra ’s cross-border romance Veer Zaara starring SRK, Preity Zinta and Rani Mukherjee , screened as a part of 55th Berlinale Film Festival.
The first issue features reports on Toy Train of Darjeeling and Darjeeling Tea, Farhan Akhtar ’s Don (starring SRK), Aishwarya Rai starrer Umrao Jaan , Indian cuisine and Bollywood shows in Germany.
According to a press statement, fans, booked their copies a week in advance and publishers registered a big sale.
For the time being the magazine will come every second month in Germany. But the publishers are in negotiations with a Swiss company to launch Indien-Magazin in Switzerland as well.